About Us

At Serella, we believe sun care should be as gentle on your skin as it is on the earth.

What began as a vision to create a cleaner, kinder sunscreen has grown into a collection of sun care and after sun products that reflect our values of nature, ethics and elegance.

Our products are mineral-based, vegan-friendly, cruelty-free and reef safe, crafted with carefully selected natural ingredients and enriched with skin-loving vitamins.

From the first touch, you’ll experience sun protection and after sun care that feels luxurious, while staying true to a sincere standard of wellness and responsibility.

We are more than a sun care brand, we are a lifestyle.

Every detail, from our formulations to our packaging, is designed to inspire confidence, protect what matters and honour the beauty of living in harmony with nature.

Welcome to Serella. Where skin care meets sun care.

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Frequently asked questions

Why choose mineral sunscreen?

Mineral sunscreen is becoming increasingly popular among individuals who are looking for effective and skin-friendly sun protection. Unlike chemical sunscreens, which absorb UV rays, mineral sunscreens work by creating a physical barrier that reflects UV radiation away from the skin. This natural form of sun protection offers several key benefits that make it a smart and safe option.

What makes Serella reef-safe?

Mineral sunscreens are reef-safe as they do not contain harmful ingredients which have been linked to coral bleaching. Choosing mineral sunscreens supports the health of marine ecosystems.

When and how often should Serella be applied?

Apply generously to sun-exposed skin before or during sun exposure. Reapply after swimming, towel-drying or 80 minutes.